Successful designers or sellers who want to print their own stationery and paper products require a well-rounded curriculum covering a wide range of needs in print, business and logistics.
This General Workshop is designed for creatives who would like to produce and sell their own stationery items or paper-based products to ensure they have a good understanding of areas such as print processes, production, quality, fulfilment and logistics supply. (Please note, this is not for Sewing Pattern Designers, they should access "Print Ready - Print on Demand for Sewing Pattern Designers")
For anyone wanting to onboard Nerida's DIY Print-On-Demand Service this workshop is compulsory as you need to appreciate and understand the basic principles and processes of running a manufacturing or on-demand business. Even if you have extensive experience, this course will close any gaps in the processes that may be unique to Nerida's Vendors.
Allow 1.5-2 Hours for this live presentation and there will be opportunity to ask questions and provide answers throughout the session. All registered participants may watch the session on recording if required.
The topics include but are not exclusive to:
Introduction to Paper Printing:
- A-Z of Paper Qualities including suitable use and application of finishing and stock weights.
- Understanding The Differences between Commercial Print Methods
- Market Trends and Opportunities
Business Models
- Small Batch
- On-Demand
- Margins and Profit Expectations
Preparing your designs
- Providing print ready artwork
- Managing SKU numbers and Google Sheets
- Colour
- Dielines
- Sampling
- Packaging for POD
Your Website
- E-commerce Platforms and Integration
- Preparing your website for on-Demand sales
Marketing
- Marketing Inventory vs Print on Demand Product
- Facebook and Google Ads - A New opportunity with POD
- Affiliate Marketing Opportunities
- Launching collections with POD
- Fulfilment & Logistics
- From order to delivery - The product flow
- QA and product quality
- API's
- Know what you need
- Fulfillment and Write-back
Legal
Intellectual Property:
- Trademarks and copyrights
- Protecting your designs
Sustainability
- Transparency
- Certifications
- Closed-Loop
Nerida's DIY Print on Demand
- Available Product Types
- The System explained
- How to Onboard
- Managing Quality and Vendor Communication
By covering these topics, you will have the knowledge and skills needed to run a successful on-demand or small batch fabric business, AND be prepared to sign up to access vendors, freight and fulfilment with Nerida Hansen and her supply chain partners.