Isabelle Norman Sällström, most known as Isa is the designer behind Isa Form. Isa lives in Piteå in the north of Sweden and has always loved everything related to color, shape and design. After studying design at Bergh Soc Isa then worked as an graphic designer for a couple of years. It was during maternity leave with her first son Theo in 2006 that she started Isa Form.

Isa’s style is usually described as playful, humorous and with a retro vibe.

View Isa's latest fabric